UNFPA needed a fresh branding approach for a recent research project in the Maldives that focused on 17-year-olds and their connection to the working population.
Yameen
Jinan
Our task was to create profiles for two characters, Aimi and Yoosuf, a 17-year-old girl and boy, who would be featured in events, information sessions, social media posts, and handouts related to the topic.
We selected a vibrant color palette that resonates with young people while still aligning with UNFPA's brand colors for consistency. Since this branding will be used for the next decade, we made sure the characters, colors, and graphic elements were timeless.
