Jerzia Rebranding

Jerzia Rebranding

2023

2023

Rebrandings are always exciting, but when one of the leading sportswear brands in the Maldives—Jerzia—approached us wanting a change, we were all in! We wanted to give them a fresh new look that would stand the test of time and be versatile.

CLIENT

Jerzia

CLIENT

Jerzia

INDUSTRY

Sports Apparel

INDUSTRY

Sports Apparel

DELIVERABLES

Rebranding

Brand Identity

Logo Design

Print Material

DELIVERABLES

Rebranding

Brand Identity

Logo Design

Print Material

INTRODUCTION

Jerzia is a distinguished Online Sports Apparel store based in the Maldives offering a wide variety of high quality sports apparel, accessories, and so much more.

COLOR

For Jerzia's color palette, we went with a split complementary palette. The main focus is to use Lime Green tints and shades, creating a sense of freshness and motivation. The other colors fall somewhere between phantom black and clean white, adding a touch of versatility to the mix.

TYPOGRAPHY

For the brand typography, we have chosen Clash Display and Montserrat. It's a great duo that looks good in every possible use case, whether it's online or offline. It adds a touch of informality and works well for headings, short copy, and mid-sized text.

CO-BRANDING

When it comes to delivering a branding, we take the little things very seriously. And since Jerzia often partners with sports clubs and tournaments, we made sure to provide them with guidelines and visual options on how to use their brand. We wanted them to feel confident and empowered when representing their brand in various contexts.

CLIENT FEEDBACK

Loopcraft exhibited professionalism throughout the project, grasping our branding needs and communicating effectively. Their commitment was evident as they willingly went beyond their scope to deliver an exceptional product. Remarkably, their reasonable pricing did not compromise the quality of their work.

Adam Ameen

Adam Ameen

Adam Ameen

Co-Founder at Jerzia

Co-Founder at Jerzia

Co-Founder at Jerzia