While we don't have any favorites, there are some projects that we care about deeply. One such project is the branding and marketing collateral we provided for the "Geveshi Gulhun Campaign”, for the Ministry of Gender, Family, and Social Services.
Jinan
Angie
Najih
INTRODUCTION
The branding represents the main message of the campaign with two speech bubbles merging together, indicating the need for victims of Gender Based Violence to speak out. We picked bright colors such as purple & orange, usually used to represent the need for strength & hope 🤍
We opted for more subdued colors for the animations to complement the bright and vibrant branding colors.
The campaign branding materials played a huge role in advocating for the initiative. We made sure that everything from the calendar, tote bags, to the billboard was easily noticeable & linked to the branding of the Geveshi Gulhun Campaign.
