Geveshi Gulhun Branding

Geveshi Gulhun Branding

2023

2023

While we don't have any favorites, there are some projects that we care about deeply. One such project is the branding and marketing collateral we provided for the "Geveshi Gulhun Campaign”, for the Ministry of Gender, Family, and Social Services.

Jinan

Angie

Najih

DELIVERABLES

Campaign Branding

Marketing Collaterals

Illustrations

Video & Animations

Copywriting

DELIVERABLES

Campaign Branding

Marketing Collaterals

Illustrations

Video & Animations

Copywriting

INTRODUCTION

The branding represents the main message of the campaign with two speech bubbles merging together, indicating the need for victims of Gender Based Violence to speak out. We picked bright colors such as purple & orange, usually used to represent the need for strength & hope 🤍

We opted for more subdued colors for the animations to complement the bright and vibrant branding colors.

The campaign branding materials played a huge role in advocating for the initiative. We made sure that everything from the calendar, tote bags, to the billboard was easily noticeable & linked to the branding of the Geveshi Gulhun Campaign.

CLIENT FEEDBACK

Putting forth an attractive and “speaking to public” through images and animations for us was a huge challenge with the Geveshi Gulhun Campaign. Loopcraft made our job easier, smarter and all the more attractive and catchier for people to draw their attention towards our advocacy on DV/GBV

 

Loopcraft did their work on time. The best part was we could trust them to take forward our campaign visually. It was refreshing to work with such young enthusiasts!!!

Naani

Naani

Naani

DDG at MoGFSS

DDG at MoGFSS

DDG at MoGFSS