We gave our product, Humanlot, a fresh rebrand. Sticking to our core values, this rebrand was all about creating something which hits home close and something that lasts for a long time.
We gave our product, Humanlot, a fresh rebrand. Sticking to our core values, this rebrand was all about creating something which hits home close and something that lasts for a long time.
INTRODUCTION
Humanlot is a platform that provides everything you need to manage HR on a single platform. The rebrand was all about representation and the concept behind the development of the platform: cells, merging, processes, making HR happy and employees even happier.
Just as cells in a body work together to create a functioning organism, each individual in a workplace contributes to its overall operation. Every idea and skill represents a unique cell, vital to the organization. The Humanlot logo embodies this concept: cells converging, each with their unique function, to form a coherent entity— a solid workplace.
Similarly to how the logo draws inspiration from nature and its elements, our color palette follows suit. Our primary color, Coral Burst, is a vibrant and energizing hue complemented by our secondary color, Deep Sea, with the intent of rounding off the color palette. Gradients have been created using an icon as a base and blending the colors from a specific color palette.
Plus Jakarta Sans
AaBbCcDdEeFfGg
HhliJjKkLIMmNnOo
Pp@gRrSsTtUuVw
WwXxYyZz
1234567890
!@#$%&*
Plus Jakarta Sans
AaBbCcDdEeFfGg
HhliJjKkLIMmNnOo
Pp@gRrSsTtUuVw
WwXxYyZz
1234567890
!@#$%&*
Plus Jakarta Sans
AaBbCcDdEeFfGg
HhliJjKkLIMmNnOo
Pp@gRrSsTtUuVw
WwXxYyZz
1234567890
!@#$%&*
Inter
AaBbCcDdEeFfGg
HhliJjKkLIMmNnOo
Pp@gRrSsTtUuVw
WwXxYyZz
1234567890
!@#$%&*
Inter
AaBbCcDdEeFfGg
HhliJjKkLIMmNnOo
Pp@gRrSsTtUuVw
WwXxYyZz
1234567890
!@#$%&*
Inter
AaBbCcDdEeFfGg
HhliJjKkLIMmNnOo
Pp@gRrSsTtUuVw
WwXxYyZz
1234567890
!@#$%&*
The best part of a branding project is definitely getting to see how the look turns out for the brand! These are some merch items we have worked on using the rebrand rules.
Solid fills, gradients, and icons on UI/UX and marketing collaterals— it was such a feat getting to use these systems uniformly, it work across different channels
This rebrand wasn't just about logos, colors, and typography. It was also about perfecting the use of visual elements like icons, illustrations, patterns, frames, and more. And we hope we have relaunched the brand with a great design system!
