Humanlot Rebranding

Humanlot Rebranding

Humanlot Rebranding

2024

2024

2024

Humanlot is a product we developed at Loopcraft, this means that we had no limitations or restrictions and could be very creative with the branding. From the brand name itself to the colors and logo, this branding showcases the fun side of our team!

Humanlot is a product we developed at Loopcraft, this means that we had no limitations or restrictions and could be very creative with the branding. From the brand name itself to the colors and logo, this branding showcases the fun side of our team!

Imma

Angie

Naim

Naim

INDUSTRY

HRMS

INDUSTRY

HRMS

DELIVERABLES

Logo Design

Logo Design

Marketing Collaterals

Marketing Collaterals

Icons

Icons

Illustrations

Illustrations

Video & Animations

Video & Animations

Copywriting

Copywriting

INTRODUCTION

Humanlot is a SaaS platform designed for fast-moving teams of all sizes. It helps manage employee data, runs payroll, automates leave flows, provides benefits, and more. We wanted the branding to represent what the brand stands for—people first!

The logo is like a happy dance, where the people and processes, the employee and employer all merge together as one. The color palette consists of bold and vibrant colors. We wanted our collateral and social media designs to be totally out there.

HR is quite a complex field, so we made the processes and everything else related to us look visually simple.

When it comes to collateral for events and brand awareness, we wanted to inject some serious fun and casual vibes into the mix! Our goal was to create materials that not only grab attention but also make people smile and feel excited about Humanlot. The sticker packs are a favorite hit among our clients.