FahiPay Rebranding

FahiPay Rebranding

FahiPay Rebranding

2023

2023

2023

FahiPay wanted a change for their brand and that’s exactly what we delivered—a good change. Our primary goal was to maintain their core colors while creating a branding that resonates with the team, reflects the values of the app, and provides their team with the flexibility to use the branding in different marketing scenarios.

Yameen

Jinan

Naim

Layana

CLIENT

FahiPay

CLIENT

FahiPay

INDUSTRY

Fintech

INDUSTRY

Fintech

DELIVERABLES

Rebranding

Logo Design

Brand Identity

Marketing Collaterals

Animation

Storyboarding

Sound Design

DELIVERABLES

Rebranding

Logo Design

Brand Identity

Marketing Collaterals

Animation

Storyboarding

Sound Design

INTRODUCTION

FahiPay is the leading payment service provider in the Maldives. The app serves as a digital wallet that allows customers to pay utility bills, top up their phones, and manage their finances better. As an app used nationwide on a daily basis, it was important to us that we stuck to their roots and delivered a branding that transitions well with their existing loyal customer base.

We went for a color palette that included stand-out shades of green, purple, blue, and peach. The goal was to create a color scheme that would grab attention, whether it was used in a simple flyer or a large-scale billboard.

The rebranding was coupled with a mass marketing campaign to spread the word. And since the service provided via the app is intangible, we thought it would be cool to add some personal touches. That's why we included real photos and friendly faces to represent the brand and what it stands for.

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